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FOCUS POINT GLAMOUROUS EYE-CON FASHION SHOW 2011
PRESENTS SWAROVSKI’S FIRST OPTICAL COLLECTION AND EYEWEAR IN MALAYSIA
 
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Kuala Lumpur May 3rd, 2011 -- Kuala Lumpur:  The country’s largest chain of professional eye care centre Focus Point launched its series of latest optical collections today with its “Glamorous Eye-con Fashion Show” to celebrate the amalgamation of fashion and style in the world of optometry.

The show will see the debut of renowned jewelry brand Swarovski with its first optical collection. Touted to be the next must have in accessories with even greater femininity and elegance, Swarovski, a label over a century old has now moved into the optical industry with much style and exclusivity.

Showcasing for the first time in Malaysia today, the first sunglasses collection bears all the hallmarks of Swarovski designs created with much sensibility, quality and expertise. Because high precision is essential to Swarovski, the company decided to team up with Marcolin, who owns the exclusive licensing agreement for Swarovski Eyewear.

Christina Sheng, Regional Manager Asia for Marcolin Group said, “We are excited with our spring/summer collection as sharing a drive for design and perfection, Swarovski and Marcolin have created forms that are both fashionable and timeless.  We are honoured to have it debuted at Focus Point’s “Glamorous Eye-con Fashion Show, for as the market leader in the professional eyecare and eye wear industry, we have no doubt that Focus Point is in sync and is able to present Swarovski’s ideology well.”

Swarovski’s faceted crystal has become a guarantee of unique brilliance and promises ultimate sophistication since 1985 and the collection will be the highlight of the night with its Malaysian debut of both its optical and sunglasses collection.

Dato’ Liaw Choon Liang, President/CEO of Focus Point Holdings Berhad said, “We are proud to partner with Marcolin and be the first to introduce Swarovski’s first ever optical collection and also to be presenting them at our Eyewear Fashion Show 2011 themed ‘Glamorous Eye-Con’.”

Going in the vein of what Focus Point stands for, this evening’s showcase includes a line-up of 8 international eyewear brands in the likes of Chopard, Zegna, Mont Blanc, Loewe, Roberto Cavialli, Dsquared2 and Tom Ford.

“As the market leader in this industry, we remain committed to our promise which is to bring the latest and the best collections to our fashion savvy customers. We have specially handpicked all the collections, which are being showcased here tonight.”, added Dato’ Liaw.

The eyewear show will also feature a special collection by Loewe. “The Loewe brand is gaining popularity amongst our customers in Malaysia and we hope that the carefully selected collection conveys a refined allure which goes well with our theme ‘Glamorous Eye-Con’,” he concluded.

Focus Point is currently the market leader in the professional eye care industry in Malaysia, garnering over 10% market share. Focus Point carries over 180 brands of prescription frames and fahsion eyewear and is the exclusive distributor of 16 original brands including Loewe, Serengeti, Davidoff and Jaguar in Malaysia.

With a total of 167 professional eye care centres nationwide, the Group operates 7 propriety brand outlets namely “Focus Point”, “Focus Point Optical City”, “Opulence”, “WazzUp”, “EyeFont”, “ExcelView” and “Solariz”.